Lookbook: Co.op Mart shopping guide – Calme fashion photo studio

Every month, Co.op mart, one of the biggest super market in Viet Nam, would create a new shopping guide for their customers. There are many categories in this shopping guide, include fashion goods. As a fashion photo studio in Ho Chi Minh city, we did pitch for this project. After so many discussion and review, we were finally granted this project.

To create an image that appeal your customers, first you need to know them. Co.op Mart customers mostly are ordinary people, and you have to take that into account. This customer type doesn’t looking for fancy stuffs. Fashion is not always fancy, sometimes it’s just some good looking casual clothes. And Co.op Mart fashion catalogue need to show that.

When you know your customer, it will be easy to please them. The creative director chooses a simple approach: minimal and happy photos. Simple yet sufficient.

We also need to cast suitable models for this photoshoot. Co.op Mart requires Adults and kid models together, since they sells both kid and adult clothes. Models was lightly makeup, to fit with the look of casual clothes.

All photos was shot in white background to cut out later. We goes for high key lighting to demonstrate clothes.

And here is some images from the set

I can not thank my team enough for this. Without them, photoshoot would be a chaos i never imagined. Salute to my people.