Discover our approach to each project through our blog posts
Commercial photography: The B2B
B2B, or Business to business, is a models where suppliers meet. They dont work directly with end customer, they work to produce products that sell to end customer. And B2B requires different approach than B2C business. Calme studio also runs B2B commercial photography. We understand deeply what business partner need from a photography service, and…
The hidden truth of photography price
We dig deep into sensitive topic of photography price, reveal the hidden truth and the real mentality of photography as a part of business
Client Case: Sobae Cosmetic – Beauty and product photoshoot
Overview Sobae is a cosmetic brand, focus on cleanser and cream. They want to introduce 4 products to new audiences through product and beauty photos. We need to create a beauty and product photoshoot, with a series of beauty photos and product photos. Approach Our creative director proposes a minimal yet elegant feeling for this…
Toyota Yaris Cross: Lifestyle photography project
Calme studio has a chance to borrow the new Toyota Yaris Cross for our lifestyle photoshoot, an iteresting project with many difficulties
Product photography: Modern Standard charger
We have chance to create a series of lifestyle and ecomerce photographs for Modern Standard new wireless charger
Tomo Wear: Tribing – A fashion photoshoot
TOMO wear, a local fashion brand, producing high quality stretchable legging, wants something special in their launching campaign. TOMO products are made of recyclabe material, and produced in small batches by local tailors. Not only that, the texture they imprinted into the legging are images of old walls around the city, where the paint faded…
Fashion photography: Ao Dai by Thuy Tailor
The Ao Dai is more than just a traditional Vietnamese outfit — it’s a symbol of grace, resilience, and cultural pride. Dating back to the feudal era, this elegant garment has evolved through generations, adapting to the fashion trends of each period while preserving its core identity. Ao Dai keeps winning people hearts through time….
Corprate Portrait: Frasers Property Manager
After 40 years since Doi Moi, industrial land in Viet Nam has expanded from 335 hectares to nearly 150,000 hectares in 2024. This growth rate continues to reach higher number in the future, due to Viet Nam policy and the trade war between China and US. Many real estate companies join this lucrative market recently….
Corporate photography: a day in Huyndai shipyard
HD Huyndai Shipbuilding company is a joint stock company between HD Huyndai Mipo (HMD) and Viet Nam Ship building Industry company (SBIC), a national shipbuilding company of Viet Nam. This is one of the biggest ship building company in South East Asia. Recently we had a chance to capture some activity in Huyndai shipyard. Our…
Photography guide: How to make photograph that fit your brand
Many times we had people coming and asking us to take photograph of their product, brand or their people. We’re happy to hear that, but most of the time client has a vague idea about how it made. All they know is they want some photographs. It’s like you jump on the taxi, and tell…
Corporate Editorial: BW industrial CEO
We had chance to do a photoshoot for CEO of BW industrial company, Mr. Lance Li.
Watch photography: Vintage Casio MR-G 100
At Calme, our photographer has great interest in watch. Not just any watch, but Casio, the unbeatable digital watch.
Product photography: Black on black
It’s been knonw that black object need special care and lighting carefully. Dive into our experiment to photograph black on black
Fashion photography: Wildfrika
Wildfrika The name says it all: Wild Africa. After sometime living in Africa, thee founder has great influence from Africa, tribal culture, the greenery, the nature and tribal pattern. After moving to Viet Nam, she sourced Vietnam Silk, to make this collection. Viet people has long tradition making silk, a craft dated back thousand years…
The Barrel: Key visual for launching campaign
For anyone looking to age their homemade wine, a barrel is essential. While wine barrels are quite common in Western countries, they are less so here in Vietnam. An import company in Ho Chi Minh city has decided to venture into this market. They found a supplier in Europe, and now they need to launch…
Product catalogue photography: Face-lifting Cosmetic Threads
The cosmetic surgery industry is booming. You can see its popularity in the number of women who desire these procedures. To achieve great results, you need an excellent doctor and top-quality products. One of these process is face lifting, which needs special bio threads. These threads are used to lifts the muscles beneath skin, making…
Lookbook: Co.op Mart shopping guide – Calme fashion photo studio
Every month, Co.op mart, one of the biggest super market in Viet Nam, would create a new shopping guide for their customers. There are many categories in this shopping guide, include fashion goods. As a fashion photo studio in Ho Chi Minh city, we did pitch for this project. After so many discussion and review,…
Watch photography: why is so expensive
Casio is a familiar name in our comunity. My generation grew up with at least one casio some times in their student life. So when i got a chance to photograph a retro Casio model, i didnt think twice. And yes, it’s look shiny and gorgeous. And Problematic! Veteran photographers know shiny stuffs is a…
Be Happy: Red design gp product showcase
Take a closer look at our work for red design gp – a design firm to showcase their design for a retail chain in Viet Nam
Hacchic Couture: the journey
Recently i had a chance to photograph Hacchic latest collection Hacchic couture is a fashion brand based in Ho Chi Minh city, Viet Nam. Founded by Tra Linh, fashion designer, their first collection focused on wedding dresses. Relentlessly designing and developing, after 10 years, they are now among biggest player in wedding market. Now they…
The man who monetizes the Sun
The CEO magazine is a leading magazine on business, especially on how the top people think and work. They’ve interviewed many C-suite people, in various industries, to find out how the excels trump in their game. The magazine had an interview with Mr. Samresh Kumar, CEO of SkyX Solar, a renewable energy company in Viet…
Fresh food – Stock photography for Co.opmart
Overview Co.opmart, one of the largest retailers in Viet Nam, which run Co.opmart supermarket franchise, need to refresh their stock archive of fresh food. They use it so often in their monthly shopping guide. Calme studio – a commercial photography studio, and with experience in stock photography, was lucky to be rewarded this project. Art…





















