Corprate Portrait: Frasers Property Manager
After 40 years since Doi Moi, industrial land in Viet Nam has expanded from 335 hectares to nearly 150,000 hectares in 2024. This growth rate continues to reach higher number in the future, due to Viet Nam policy and the trade war between China and US.
Many real estate companies join this lucrative market recently. Frasers property, a big name in the industry, is no different. They soon develop their own industrial park in Binh Duong, one of the most indutrial area in Viet Nam.
The CEO magazine assigned us for this corporate editorial, to photograph Frasers General manager.
Frasers head office is located in Ho Chi Minh city, which we usually opt for photoshoot. We know C level people dont have much time, and we don’t suggest to go crazy far just for a photoshoot. But this time, Fraser’s people have another idea. This time, we travel to their industrial park.
From the city center to Frasers industrial Park, it took us about 2.5 hour travel. On location photoshoot is fun, but travelling maybe not that much. Our team arrived early and did scouting, preparing for the photoshoot. We didnt have chance to do scouting prior, so we choose to arrive early. On-location photoshoot always needs pre-planning, especially corporate portrait editorial like this. You dont want to be late when you photograph a VIP.
Frasers employees play a big role in this photoshoot. Without them, we may not be able to do anything on time in such a tight timeline. They spent time to take us around the industrial park, and we can tell it’s not a small park.
We choose the first location in a newly built warehouse, with shiny Frasers sign to add a little information to the image.
Mr. Chong Chee Keong, Fraser General manger of Industrial, is a lovely man. He always smiles, and easy on photo team. He really support us, and we appreciate that support a lot.
We try to finish the photoshoot quick, since he has to meet his client and do his business in area. Weather is not so easy on us, with rain and harsh sun intermitten. Still, we have both indoor and outdoor location to switch between.
When going outdoor, and the sun comes out, we have to find a solution to cut the sun on Mr Chong’s face. Tropical sun is not easy on people face, especially when it shines directly on the face. A flag is raised, and additional light is on. All good on him.
On location photoshoot requires good preparation and good planning. Things change fast on location. Sun comes and goes, wind and cloud or worse, rain can happen suddenly. You need to account for all of that. It sounds stressful, but the reward is totally worth all of that burden. Images from outdoor shoot have a vibe you hardly can match indoor, the feeling of real life.
We’re deeply thankful for the opportunity. A lot of works has put into this corporate portrait editorial, and everything goes as planned. Viva on location shooting!
